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Breville Group

Breville Group Limited, or simply Breville, is an Australian multinational manufacturer and marketer of home appliances, headquartered in Alexandria, an inner suburb of Sydney, New South Wales, Australia. The company's brands include Breville, Sage, Kambrook, Baratza, and LELIT. Breville markets its products worldwide using its namesake Breville brand, except in the UK and Europe, where the Sage brand is used.

Breville is best known for its home appliances, specifically blenders, coffee machines, toasters, kettles, microwaves and toaster ovens. As of 2016, the company also manufactured "Creatista" coffee machines for Nespresso, and distributed other Nespresso products in Australia, New Zealand and the USA and Canada, including the "Inissia", "Vertuo" and "Citiz" series of machines.

History

Breville

The company was established in 1932, by Bill O’Brien and Harry Norville, who combined their two surnames to form the company name. The company originally manufactured radios. During World War II, it made mine detectors. By 1953, the radio business had been taken over by A.W. Jackson Industries Pty. Ltd., which manufactured radiograms and, later, television sets under the Breville brand. In the 1960s, Breville turned its attention to manufacturing kitchen appliances.

The O'Brien family continued developing the Breville business for three generations, with Bill's son, John, setting up the Breville Research and Development centre in the late 1960s, and his daughter, Barbara, running the marketing department throughout the 1990s. John O'Brien continued to lead many product development initiatives for the Breville brand until his death in December 2003. Breville's R&D team has taken out over 100 active patents and has been awarded more than 40 international design awards. In 1974, Breville released the toasted sandwich maker, which was a huge success, selling 400,000 units in its first year, and making the Breville brand a household name in Australia. Soon after this, the Breville toasted sandwich maker was launched in New Zealand and the United Kingdom, where it was met with similar success.

Breville has been listed on the Australian Securities Exchange since 1999, and in 2016 relocated its headquarters to a new purpose-built 48,437 sq ft building in the Sydney suburb of Alexandria.

Housewares International Limited

The company was founded in 1957 as Housewares International Limited, and imported homeware products. In 2001, Housewares International bought the Breville companies in Australia, New Zealand and Hong Kong. That acquisition resulted in the group shifting its focus to the electrical business and it ceased operating its Australian homewares and cleaning businesses in March 2007.

Breville Group Limited

In 2008, Housewares International Limited officially changed its name to the Breville Group Limited. The Breville Group Limited also owns the Kambrook and Sage brands. It markets most of its product under the Sage brand in the UK and Europe, since the Breville brand is owned by the unrelated Jarden company in the UK.

Other brands include, Ronson, Solis, Gastroback, Stollar, Catler, Bork and Riviera&Bar.

Timeline

1932 Breville is founded
1955 Breville sell their Precedent brand of televisions.
1974 The popular Snack’n’Sandwich maker is invented.
1999 Breville is listed on the Australian Stock Exchange, ASX: BRG.
2013 Breville entered into a partnership with Nespresso to manufacture coffee machines.
2017 Breville acquires water purification brand Aquaport and air purifier brand Cli-Mate.
2019 Breville acquire the Seattle-based food and technology company, ChefSteps.
2020 Breville acquires coffee grinder company Baratza.
2022 Breville acquires LELIT, an Italian espresso equipment company

Operations

Breville trades in over 70 countries including China, Brazil, South Africa and Mexico. In 2002, the Breville brand was launched in Canada and the United States.