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Anything (Culture Beat song)

"Anything" is a song recorded by German Eurodance group Culture Beat, released in December 1993 by Dance Pool as the third single from the group's second album, Serenity (1993). Written by Nosie Katzmann with Jay Supreme, Torsten Fenslau and Peter Zweie, the song was very successful on the charts in Europe. It reached the top five in at least nine countries, including Belgium, France, Germany, Spain and the United Kingdom. The song's music video was directed by Matt Broadley and filmed in London.

Critical reception

Larry Flick from Billboard reviewed the song favorably, stating that the German rave/pop duo "likely will continue to enjoy widespread action with this hooky, NRGetic anthem." He added, "Rapper Jay Supreme raps with fire and speed, while Tania Evans does her best with a chorus that is maddeningly silly. And yet single has ample charm, fueled by a double-pack of remixes that are sure to woo DJs at several formats." John Patrick from Lake District News declared it as "another good one". In his weekly UK chart commentary, James Masterton wrote, "Despite being as formulaic as the last two, the new hit is actually quite good fun, trying at times to make the rapper trip over his own tongue in what is one of the fastest sung dance records ever." Ian Gittens from Melody Maker praised it as "a brilliant disposable pop single with a wiggle in its walk and a lustrous shimmer."

Pan-European magazine Music & Media said, "By now everybody knows what it tastes like. But at the moment it's a matter of addiction for the public, and a third European hit from the Serenity album is within reach." Alan Jones from Music Week felt the song "is an altogether less compelling record. It's much too frantic, rattling along like any number of rave/hi-NRG tracks, and possesses an uncharismatic rap. Sure to score, but don't expect it to chart particularly high, or hang around for long." In an retrospective review, Pop Rescue complimented it as "superior". James Hamilton from the Record Mirror Dance Update described it as a "frantic hip house galloper". Mark Frith from Smash Hits gave it four out of five, writing that Culture Beat has released a "rather good breakneck speed dance record. It's not destined to be as big a chart hit as "Mr Vain" and "Got to Get It", but it'll go Top 20 all the same. It should do masses for their credibility club-wise."

Chart performance

"Anything" was a chart success in many countries, particularly in Austria, Denmark, France and Spain where it reached number three and four, respectively, and in the UK, where the song peaked at number five during its first week on the UK Singles Chart, on 9 January 1994; It spent two weeks at that position and reached number two on the UK Dance Singles Chart."Anything" also entered the top 20 in Finland, Italy, the Netherlands, Sweden and Switzerland. On the Eurochart Hot 100, it peaked at number four on 5 February while peaking at number one on the European Dance Radio chart. Outside Europe, the song charted at number six on Canada's RPM Dance chart, number seven on the US Billboard Hot Dance Club Play chart and number 12 in Australia. "Anything" was awarded with a gold record in Australia and Germany, after 35,000 and 250,000 units were shipped, respectively.

Airplay

"Anything" entered the European airplay chart Border Breakers at number 20 on 8 January 1994 due to crossover airplay in West Central- and South-European regions and peaked at number four on 22 January.

Music video

The accompanying music video for "Anything" was directed by Swedish-based director Matt Broadley and produced by Apollon Bild&Film. It was filmed in London on 9th November 1993 and received heavy rotation on MTV Europe in February 1994.