Finery (company)

Finery is a British womenswear fashion label, which products are available for purchase online and via selected offline stockists. Its approach is to offer smaller collections for women, not girls, that are “moderately priced”, well-styled, and versatile.

The company was founded in March 2014 by Nickyl Raithatha, Luca Marini and Caren Downie. Raithatha and Marini, who knew each other from business school, had the idea for a clothing brand while Raithatha was working for Rocket Internet and Marini was a director at one of Rocket's fashion e-tailers. They recruited Caren Downie, who had formerly been ASOS.com's fashion director and Topshop's buying director. Downie, in turn, recruited her former colleagues Emma Farrow and Rachel Morgans for design.

After obtaining initial funding from Rocket, Finery launched in February 2015 with a 150-piece collection, priced between £19 for a jersey top and £345 for a leather jacket. To celebrate the launch of the website, in February 2015 Finery opened a pop-up store in Covent Garden.

References

Further reading

• "Finery London, An Affordable, Zara-Like Store, Is Definitely Going To Be A Staple In My Wardrobe". Bustle. Retrieved 17 January 2016.
• Aude Lagorce (3 February 2015). "New British Label Finery London Makes Affordable Look Good". The Wall Street Journal. Retrieved 17 January 2016.
• "Finery: The label for women who have grown out of topshop and asos". The Australian. Retrieved 17 January 2016. (subscription required)
• "Shopping Fix: Our Edit Of The Best Pieces From Finery London". Grazia Daily. Retrieved 17 January 2016.
• "Finery London Launches This Week & Grazia Readers Get A Discount, Hurrah!". Grazia Daily. Retrieved 17 January 2016.
• Leaper, Caroline. "Finery London". Marie Claire. Retrieved 17 January 2016.

External links

• Official website

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