Richard and Maurice McDonald

Richard James McDonald (February 16, 1909 – July 14, 1998) and Maurice James McDonald (November 26, 1902 – December 11, 1971), collectively known as the McDonald Brothers, were American entrepreneurs who founded the fast food company McDonald's. They opened the original McDonald's restaurant in 1940 in San Bernardino, California, where they created the Speedee Service System to produce their meals, a method that became the standard for fast food. After hiring Ray Kroc as their franchise agent in 1954, they continued to run the company until they were bought out by Kroc in 1961.

Early life

The McDonald brothers were born in Manchester, New Hampshire, to Irish parents Patrick James from Dingle and Margaret Anna Curran McDonald, who came to the United States as children. Maurice was born in 1902, and Richard was born in 1909. In the 1920s, the family moved to California, where Patrick opened a food stand in Monrovia in 1937.

Careers

In the 1940s the brothers were operating a successful drive-in restaurant, but found several factors were cutting into their profits: some of the more expensive menu items, such as barbecue sandwiches, were rarely ordered, and they used actual dishes, which were constantly lost or broken, plus the reputation of drive-ins becoming seedy hangouts for teenagers were driving whole families away.

In 1948, the brothers fully redesigned and rebuilt their restaurant in San Bernardino to focus on a reduced menu consisting of their nine most profitable and cost-effective items: In addition to their 15-cent hamburger, the menu included a cheeseburger, soft drinks, milk, coffee, potato chips, and a slice of pie. Their restaurant was about a mile from route 66 at 1398 North E Street at West 14th Street in San Bernardino. The site is now a museum. The first months of the revived restaurant were a struggle, as many customers expected carhops to serve them like other drive-in restaurants, rather than having to walk up to the restaurant's window to order. The brothers persisted, keeping their simple menu, aside from replacing the potato chips with french fries. The restaurant soon appealed to drivers on the go who could get a quick meal with no waiting, and it also appealed to families that could eat a whole meal cheaply.

The McDonald brothers' restaurant was a success, and with the goal of making $1 million before they turned 50, the McDonald brothers began franchising their system in 1953, beginning with a restaurant in Phoenix, Arizona, operated by Neil Fox.

The brothers drew the attention of Ray Kroc, a milkshake mixer salesman for Prince Castle. After they purchased eight of his Multi-Mixers for their San Bernardino, California restaurant, Kroc visited that restaurant in 1954. That year the McDonald brothers hired Kroc as their franchise agent. Kroc took 1.9% of gross sales, of which the McDonald brothers got 0.5%.

Kroc became frustrated with the McDonald brothers' desire to maintain a small number of restaurants. The brothers also consistently told Kroc he could not make changes to things such as the original blueprint. Kroc eventually decided he wanted control of the company entirely, Kroc bought the company in 1961 for $2.7 million, calculated so as to ensure each brother received $1 million after taxes.

At the closing, Kroc became annoyed that the brothers would not transfer to him the real estate and rights to the original San Bernardino location. The brothers had told Kroc they were giving the operation, property and all, to the founding employees. In his anger, Kroc later opened a new McDonald's restaurant near the original McDonald's, which had been renamed "The Big M" because the brothers had neglected to retain rights to the name. "The Big M" closed six years later. Speaking to someone about the buyout, Richard McDonald reportedly said that he had no regrets.

On November 30, 1984, Richard McDonald, the first cook behind the grill of a McDonald's, was served the ceremonial 50 billionth McDonald's hamburger by Ed Rensi, then-president of McDonald's USA, at the Grand Hyatt hotel in New York City.

Death and legacy

Maurice McDonald died from heart failure at his home in Palm Springs, California, on December 11, 1971, at the age of 69.

Richard McDonald also died from heart failure in a nursing home in Manchester, New Hampshire, on July 14, 1998, at the age of 89. He was buried at the Mount Calvary Cemetery in Manchester.

In the 2016 film The Founder, a biopic about Ray Kroc and his business relationship with the McDonald brothers, Richard (Dick) McDonald is played by Nick Offerman, and John Carroll Lynch portrays Maurice (Mac) McDonald.

The site of the first McDonald's was purchased in 1998 by Albert Okura, founder of restaurant chain Juan Pollo, who moved his company's headquarters to the location and established an unofficial McDonald's museum on the site.

References

External links

• Maurice McDonald at Find a Grave
• Richard McDonald at Find a Grave