Miracle Whip

Miracle Whip is a condiment manufactured by Kraft Heinz and sold throughout the United States and Canada. It is also sold by Mondelēz International (formerly also Kraft Foods) as "Miracel Whip" throughout Germany. It was developed as a less expensive alternative to mayonnaise in 1933.

History

Launched in 1933 at the World’s Fair in Chicago, Miracle Whip was lauded as a cheaper alternative to mayonnaise during the Great Depression. Miracle Whip soon became a success as a condiment for fruits, vegetables, and salads. Its success was bolstered by Kraft's advertising campaign, which included sponsorship of a series of two-hour radio programs. At the end of its introductory period, Miracle Whip was outselling all mayonnaise brands.

According to Kraft archivist Becky Haglund Tousey, Kraft developed the product in house, using a patented "emulsifying machine", invented by Charles Chapman, to create a product that blended mayonnaise and less expensive salad dressing, sometimes called "boiled dressing" and "salad dressing spread". The machine, dubbed "Miracle Whip" by Chapman, ensured that the ingredients, including more than 20 spices, were thoroughly blended.

Another story claims that Miracle Whip was invented in Salem, Illinois, at Max Crosset's Cafe, where it was called "Max Crossett's X-tra Fine Salad Dressing", and that Crosset sold it to Kraft Foods in 1931 for $300 (equivalent to $6,000 in 2023). While stating that Kraft did buy many salad dressings, Tousey disputes the claim that X-tra Fine was Miracle Whip.

Since 1972, Miracle Whip has been sold as Miracel Whip in Germany. It was formerly produced by Kraft Foods, and is now made by Mondelēz International, in Bad Fallingbostel.

Ingredients and nutrition

Miracle Whip is made from water, soybean oil, high-fructose corn syrup, vinegar, modified corn starch, eggs, salt, natural flavor, mustard flour, potassium sorbate, spice, and dried garlic. The original Miracle Whip is produced using less oil compared to traditional mayonnaise, thus has around half of the calories. Due to added corn syrup it is also sweeter compared to mayonnaise.

Advertising

Six Flags announced a new partnership with the Miracle Whip brand in 2009.

In the late 2000s and early 2010s, Miracle Whip attempted to appeal to younger audiences, with Miracle Whip advertising featuring prominently in the Electronic Arts video game Skate 3, including a dedicated trick, contest, and an achievement called Don't Be So Mayo. Kraft paid Lady Gaga to include Miracle Whip in the music video for her song "Telephone". Television adverts described Miracle Whip as an alternative to "real boring" mayonnaise. Criticism by Stephen Colbert led to Miracle Whip buying ad time on his show, The Colbert Report, and attacking Colbert for being a "mayo lover". This also included publishing an open letter stating the attack was "raising hell, man". Eventually, this advertising was dropped.

In 2018, the town of Mayo, Florida, temporarily changed its name to Miracle Whip as a promotional stunt.

See also

• Salad cream, a British creamy yellow condiment

References

External links

• Official website

1. Cool Whip
2. Donut Media
3. Mayo, Florida
4. Dream Whip
5. Kraft Mayo
6. Kraft Heinz
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9. James L. Kraft
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11. Kraft Foods
12. A.1. Sauce
13. Mayonnaise
14. Capri-Sun
15. Kraft Singles
16. List of brand name condiments
17. Jell-O
18. List of mayonnaises
19. Velveeta
20. MiO