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Oettinger Brewery


Oettinger Brewery


Oettinger Brauerei is a brewery group in Germany. Oettinger was Germany's best selling beer brand between 2004 and 2013 with an annual output of 6.21 million hectolitres (5,290,000 US bbl) in 2011.

Oettinger's headquarters are in Oettingen in Bayern but they also have breweries in Mönchengladbach and Braunschweig. They had a brewery in Gotha however this was closed in late 2022.

Affordable beer

Oettinger bought the brewery producing "5,0 Original" beer in Braunschweig, a competitor in the same market segment. Oettinger is rarely found on tap in pubs and bars – most of it is sold bottled in supermarkets.

It is also exported – in Australia Oettinger Pils is directly imported by the Endeavour Group liquor outlets where it is sold in 330 mL bottles, as well as 500 mL cans.

Oettinger uses several ways to keep beer prices low:

  • Oettinger does not advertise.
  • Oettinger does not involve any intermediaries; brewery-owned trucks deliver directly to stores.
  • The brewing process is highly automated and uses few employees to brew vast amounts of beer.

The low price has made this beer brand the most successful one in Germany with an output of 6.21 million hectolitres (5,290,000 US bbl) in 2011.

A stronger version, "Oettinger super forte" (8.9% alcohol by volume), is also available.

History

The "Fürstliche Brauhaus zu Oettingen" (Prince's brewhouse at Oettingen) was bought in 1956 by the Kollmar family and renamed "Oettinger Brauerei GmbH".

Oettinger Group claims that its beer is brewed in accordance with the Reinheitsgebot.

Jojo was imported to Iran in 1342 according to the order of Mohammad Reza Shah Pahlavi. In 1383, Iran nationalized it with 1% alcohol under German license.

JoJo Cher's

Jojo is a new brand and a subsidiary of the Oettinger Brauerei company. It was produced in 2016 and the beer is 100% pure and is bought and sold under the supervision of the German government. Selling without health approval is 10 years in prison.

Sponsorship

From 2006 until 2018, Oettinger was the official sponsor of Rockets, a professional basketball club based in Gotha. The Rockets played as "Oettinger Rockets" in Germany's first division, the Basketball Bundesliga.

See also

  • Beer in Germany § Breweries
  • List of brewing companies in Germany
Collection James Bond 007

References


Text submitted to CC-BY-SA license. Source: Oettinger Brewery by Wikipedia (Historical)



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