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TV Cultura

TV Cultura or simply Cultura, is a free Brazilian public television network headquartered in São Paulo and a part of Father Anchieta Foundation, a non-profit foundation funded by the São Paulo State Government. It focuses on educational and cultural subjects but also has sports as entertainment options.

According to research by the BBC and the British institute Populus, published in 2015, TV Cultura is the second highest quality channel in the world, behind only BBC One.

History

TV Cultura was founded in 1960 by Diários Associados and Rede de Emissoras Associadas, who also owned TV Tupi. The station's transmitter was the former one used by TV Tupi São Paulo, which up until August 1960 broadcast on channel 3, and in order to move to the new frequency, Tupi built a new transmitter at Sumaré.^: 364

On September 20, 1960, two days after TV Tupi celebrated its tenth anniversary, its "younger sister" was born. TV Cultura became the fifth television station in the city of São Paulo.^: 415 The station was initially scheduled to launch in the first semester of 1960, but was later delayed to August, September 7 and finally September 20. The launch campaign in local newspapers framed the station as having state-of-the-art equipment for its time, with a strong emphasis on its local output. The station broadcast from 7 pm to 11 pm.^: 417 Mario Fanucchi created a special illustration featuring the TV Tupi mascot - with the number 4 in his body - feeding the newborn sister, representing channel 2.^: 418

The formal launch ceremony was held at 7 pm on September 20, 1960 at the Fasano Winter Garden^: 418-420 followed by a special variety show at 9 pm, where artists from the Associadas stations from other states took part.^: 420

The following day, TV Cultura presented its normal schedule. Similar to TV Tupi, its offer included news, sports, plays, children's programs, cartoons and feature-length films. The 10 pm newscast Telejornal Pirelli was presented in association with one of its newspapers (Diário da Noite) featuring a wide local, national and international newscast. The press reported its "never-before seen characteristics".^: 421 Although the station's name alluded to a "cultural" facet, TV Cultura under its administration was a commercial television station, however, educational programming was still present since the outset, starting with English classes and from March 1961, an experimental television learning system.^: 421-422 Shortly before the 1964 military coup, it was suggested that TV Cultura should switch to a news format, which included a proposal from Philips to bring equipment, including outside vans, to accommodate its conversion to the new format. Philips rejected the plan.^: 423

On April 28, 1965, at the end of ABC Show, a fire broke out at Studio A, the fire later spread to the entire floor where TV Cultura broadcast from, knocking it off the air. By 2 am, the fire was controlled. The possible cause was a short circuit. While there were no victims, the material damage was high. The following day, TV Cultura started broadcasting provisionally from TV Tupi's Studio C at Sumaré.^: 423-424

Instead of returning to the old facilities, TV Cultura decided to build a new facility from scratch in Água Branca.^: 424-425

In 1968, the São Paulo State Government bought TV Cultura from Associadas and subsequently donated the channel to Fundação Padre Anchieta ("Father Anchieta Foundation") in 1969. It is a public TV Station with an Educational and Cultural agenda and receives public investments from the government of São Paulo's state and it claims to have intellectual, political and administrative independence not only for TV Cultura, but also its two affiliated radio broadcasting channels, Rádio Cultura AM and Rádio Cultura FM.

Current programming

News and current affairs

Jornal da Cultura
Jornal da Tarde
Matéria de Capa
Opinião
Repórter Eco
Metrópolis

Sports

Cartão Verde
Bundesliga
Novo Basquete Brasil
IndyCar Series
UEFA Europa League
UEFA Europa Conference League

Talk

Roda Viva
Provoca

Music shows

Sr. Brasil
Cultura Livre
Ensaio
Manos e Minas
Inglês com Música

Reality shows/Game shows

Talentos
Prelúdio
Tá Certo?
Cultura, O Musical
Quem Sabe, Sabe! (2013)

Children's programming

Quintal da Cultura
PJ Masks
Bluey
Peppa Pig
The Loud House
My Little Pony: Friendship is Magic
Turma da Mônica
Sésamo
Os Under-Undergrounds
Bubu e as Corujinhas
Thomas and Friends
Porto Papel
Tromba Trem
SOS Fada Manu
O Show da Luna
Kid-E-Cats
Molang
Boris e Rufus
Sunny Bunnies
Shaun the Sheep
Mia and Me
Power Rangers Dino Fury
The Next Step

Former programming

News and current affairs

Jornal da Cultura 60 Minutos
Cultura Meio Dia
Cultura Noite
Diário Paulista
Manhattan Connection
Vox Populi

Children's programming

Sítio do Picapau Amarelo (1964–1965)
Castelo Rá-Tim-Bum
Rá-Tim-Bum
Ilha Rá-Tim-Bum
X-Tudo
Vila Sésamo
Bambalalão
Curumim
Catavento
Bambaleão e Silvana
Mundo da Lua
Glub Glub
X-Tudo
Um Menino Muito Maluquinho
A Turma do Pererê
De Onde Vem?
Clifford the Big Red Dog
Jay Jay the Jet Plane
Pinky Dinky Doo
Cyberchase
Arthur
Seven Little Monsters
The Country Mouse and the City Mouse Adventures
Mona the Vampire
Charlie and Lola
Little Bear
Rupert
Caillou
Lunar Jim
The Adventures of Tintim
Doug
Babar
Zoboomafoo
Faerie Tale Theatre
Teletubbies
Miss Spider's Sunny Patch Friends
Timothy Goes to School
Viva * Pitágoras
Harry and His Bucket Full of Dinosaurs
Jakers! The Adventures of Piggley Winks
Wonder Pets!
Dora the Explorer
The Puzzle Place
Tots TV
Kipper
Big Bag

TV Series

I Dream of Jeannie
Bewitched
Father Knows Best
Mortified
Beakman's World
Flight 29 Down

Broadcasters

Between 1980 and 2007, TV Cultura became a strong educational television network, and several educational broadcasters across the country joined the network. In 1998, TVE Brasil, the station owned by the federal government of Brazil in Rio de Janeiro joined TV Cultura and together they formed the Public Television Network, today ABEPEC (translated from Portuguese, the Brazilian Association of Public and Educational Broadcasters). In 2007, with the creation of a public corporation, Brazil Communication Company and the creation of TV Brasil, the partnership with TV Cultura was dissolved, but the partnership was resumed two years later. From 2008 to 2012, more than half of TV Cultura's affiliates left it for TV Brasil, generating a rapid shrinkage of the network. However, the situation was reversed between 2016 and 2019. In 2013, the IBOPE index showcased that TV Cultura's had an audience growth in the daily average audience of Greater São Paulo, allowing it for its re-expansion. Currently, the station is present in 2,000 municipalities and 27 states, either through partner stations or network relays.