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Salve-se Quem Puder (English title: Run For Your Lives) is a Brazilian telenovela produced and broadcast by TV Globo. It premiered on 27 January 2020, replacing Bom Sucesso, and ended on 16 July 2021. The series is written by Daniel Ortiz, with the collaboration of Flávia Bessone, Nilton Braga, Pedro Neschling, Gabriela Miranda, Bruno Segadilha and Victor Atherino.
It stars Deborah Secco, Juliana Paiva and Vitória Strada as three women who have to enter the Witness Protection Program after witnessing a homicide. João Baldasserini, Felipe Simas, Thiago Fragoso, Rafael Cardoso, Bruno Ferrari, Dandara Mariana, Aline Dias and Juliana Alves also star in main roles.
Alexia (Deborah Secco), Luna (Juliana Paiva) and Kyra (Vitória Strada) are three women who meet in Cancún and witness the murder of a powerful judge. They enter the Witness Protection Program and get sent to São Paulo, changing their names to Josimara, Fiona and Cleyde. They are presumed dead to protect them from the killers. Dominique (Guilhermina Guinle) is a dangerous woman who ordered the judge to be killed and is also the aunt of Renzo (Rafael Cardoso), who had a romance in with Alexia in Mexico. Alexia is an unsuccessful actress who had just received her first starring role in a telenovela. Alexia was always ignored by her mother (Débora Olivieri), who never hid her favoritism for her younger daughter, Petra (Bruna Guerin), an ambitious woman who wants to win over her rich and widowed cousin Alan (Thiago Fragoso). Luna and her father, Mário (Murilo Rosa), were abandoned by her mother, Helena (Flávia Alessandra), in Mexico when she was four years old. Helena crossed the border to the United States, promising to earn money and never returned. Kyra was about to marry Rafael.
Alexia, Luna and Kyra are convinced to use their new identities to infiltrate in their real lives. Alexia gets a job as Rafael's secretary in order to keep him away from his ex, Renatinha (Juliana Alves), who takes advantage of Kyra's fake death to get him back. Kyra works as a nanny for Alan so that Ignário (Otávio Augusto), Alexia's grandfather who has Alzheimer's disease, does not forget about his granddaughter. Luna infiltrates the life of her mother, who married a millionaire and is now a powerful businesswoman. Luna works as her assistant and will try to find out why she abandoned her.
Daniel Ortiz began writing the synopsis for the telenovela in November 2017. The synopsis was approved in April 2018 and joined the queue of 7pm telenovelas, to premiere in early 2020. In September 2018, Daniel had already delivered 6 full episodes and revealed the first details about the story. The telenovela was originally titled Adrenalina but was later changed to Salve-se Quem Puder. Filming began in Cancún on 25 October 2019. On 16 March 2020, it was announced that filming of the telenovela was suspended due to the COVID-19 pandemic, because of this, the telenovela's broadcast will be interrupted after 28 March 2020. Reruns of previous telenovelas currently occupy its timeslot. Filming resumed on 10 August 2020, under strict criteria, to comply with safety guidelines. Scripts were rewritten so that only two actors participate in each filmed scene. The new episodes began airing on 17 May 2021.
Salve-se Quem Puder Vol. 1 is the first soundtrack of the telenovela, released on 3 April 2020 by Som Livre.
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