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Roewe

Roewe (Chinese: 荣威; pinyin: Róngwēi) is an automotive brand owned by the Chinese automaker SAIC Motor since 2006. Roewe vehicles were initially based on technology acquired from defunct British carmaker MG Rover. SAIC was unable to purchase the rights to the Rover brand name (which was retained by BMW, subsequently sold to Ford and ultimately returned to Jaguar Land Rover) and created the Roewe marque as a replacement. Roewe vehicles are sold in most export markets outside China under the MG marque.

Name

The name Roewe originates from SAIC's failure to acquire the Rover brand name from BMW c. 2005 (it was instead sold to Ford in 2006, and the brand is currently owned by Jaguar Land Rover). Composed of the Chinese characters Róng and wēi, which roughly mean "glorious power", the name is a transliteration of Rover, although SAIC has stated that it is derived from Löwe, the German word for lion.

History

SAIC purchased technology relating to the Rover 75 and Rover 25 after the 2005 collapse of MG Rover, and the Roewe marque first appeared on a version of the 75, the Roewe 750. Originally intending to purchase all assets of the failed British company, SAIC was outbid by Nanjing Automobile. In 2007, SAIC merged with Nanjing Auto, so it now controls those MG Rover properties, such as the MG name and a Birmingham factory, the Longbridge plant, that it was initially unable to acquire.

English engineering firm Ricardo assisted the development of early Roewe models and set up a new company in the UK, Ricardo (2010) Consultants Ltd, which helped bring the 750 to market. According to SAIC, work on the vehicle was also done in China. In 2007, Ricardo was purchased by SAIC and renamed SAIC Motor UK Technical Centre. It employs over 200 British ex-Rover engineers.

The Roewe brand unveiled the Roewe Vision-R electric concept car at the 2015 Guangzhou Auto Show in China that and previews a new generation of the Roewe design language for the Chinese brand, featuring sharp creases and a full width grille that evolved from the previous Roewe shield grille. The new design theme was applied to products launched shortly after such as the Roewe i5, i6, RX3, RX5, RX7, RX8, and Marvel X, as well as facelifts of the Roewe 950 and Roewe 360 Plus.

Products

Current models

Car

Roewe Clever (2020–present), city car
Roewe i5 (2017–present), subcompact sedan/station wagon
- Roewe Ei5 (2017–present), compact sedan/station wagon
Roewe i6 Max (2020–present), compact sedan
- Roewe ei6 Max (2020–present), EV variant of ei6 Max
Roewe D7 (2023–present), mid-size sedan

SUV

Roewe RX5 (2016–present), compact SUV
- Roewe eRX5 (2017–present), PHEV variant of RX5
- Roewe D5X (2024–present), PHEV variant of RX5
Roewe RX9 (2022–present), mid-size SUV

MPV

Roewe iMAX8 (2020–present), full-size MPV
- Roewe iMAX8 DMH (to commence), PHEV variant of iMAX8

Former models

Car

Roewe i6 (2017–2020), compact sedan
- Roewe ei6 (2017–2020), EV variant of i6
Roewe 950/ e950 (2012–2019), mid-size sedan
Roewe 850, midsize sedan
Roewe 750 (2006–2016), mid-size sedan
Roewe 550 (2008–2014), compact sedan
Roewe 360/360 Plus (2015–2018), compact sedan
Roewe 350 (2010–2014), compact sedan
Roewe E50 (2013–2016), city car

SUV

Roewe W5 (2011–2017), mid-size SUV
Roewe Marvel X (2018–2021), mid-size SUV
Roewe RX3 (2017–2023), subcompact SUV
Roewe RX8 (2018–2023), mid-size SUV
Roewe Jing (2022–2023), compact coupe SUV

Concepts

Roewe N1 Concept
Roewe E1 Concept
Roewe Vision-R
Roewe Vision-E
Roewe Vision-i
Roewe Vision-iM
Roewe Max Concept
Roewe R-Aura
Roewe iM8 Concept
Roewe Whale Concept

Sales

A total of 155,336 Roewe vehicles were sold in China in 2013, making it the 29th largest-selling car brand in the country in that year (and the 13th largest-selling Chinese brand).

Exports

Outside of China, Roewe-derived models are currently sold under the MG marque.

In 2008, the Roewe 550 and 750 were launched in Chile under the names MG 550 and MG 750, respectively. The smaller MG 350 and sporty MG 6 were displayed at the eleventh Santiago Motor Show in October 2010.

European sales first began in Belarus, with an MG-badged version of the 550. British car magazine Autocar tested the Roewe 350 in 2010 suggesting that the model would be built and sold in the UK, but Roewe denied this. Nonetheless, as of April 2011 SAIC's MG6 (a reworked Roewe 550) commenced assembly at the old MG Rover plant in Longbridge. The European market cars feature certain improvements over its Chinese siblings, meeting Euro V rather than Euro IV emissions standards.